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Tag Heuer watch HistoryCreated in 1860 in Saint-Imier, TAG Heuer Company has a long tradition of technological innovation in precision timepieces. It has always been the leading Swiss Brand in state-of-the art timekeeping instruments from the famous stopwatches of the late 1800’s, to its first patented dashboard chronograph designed for aircraft and automobiles (Time of trip) in 1911, its first wrist chronograph in 1914, the world’s first 1/100th mechanical stopwatch (Micrograph) in 1916, the first multisports stopwatch (Ringmaster) in 1957, or the world’s first 1/1000th electronic stopwatch (Microtimer) in 1966.These technological breakthroughs gave the possibility to measure time in factions of a second in the most demanding sports where 1/1000th of a second makes the difference. This has helped TAG Heuer to develop a unique watch making know how in prestigious sports watches and chronographs, with world famous timepieces like the Carrera (1964), the Monaco (1969), the the LCD Chronosplit Manhattan the LED Chronosplit Cavallino (1977) and more recently the 2000 series (1982) and the Kirium Formula 1 (2001). All these timepieces have been inspired by competition requirements in terms of precision and reliability, making them able to withstand temperatures of -40 °C to +60 °C degrees and G-Forces of 1.5 to 3 and extremely intense vibrations....even violent impacts in some cases. Formula 1 driver David Coulthard raced last year with a Monza chronograph (2000) on his wrist epitomizes this close relationship between watch making and timekeeping.
The various partnerships in Formula One have also had a direct impact on TAG Heuer's product development. Materials such as titanium and rubber, used on the Kirium Ti5 (1998) were not only selected because they were reminiscent of racing car chassis or tires, but because of their cutting edge properties: titanium is 50% lighter, but twice as hard as steel.This unique knowledge, consolidated over 142 years of passionate and nearly obsessive searching for performance and perfection has allowed the Brand to be selected by the most prestigious sporting organisations to keep track of some of the greatest achievements of mankind : In addition, TAG Heuer continues winning an active following among sports enthusiasts around the world. Throughout its history, TAG Heuer has steadily built its reputation understanding design and innovation, as well as, a tradition, establishing itself as a leading producer of prestigious sports watches and chronographs. |